No doubt you’ve heard all the rage about webinars and how they’re an amazing tool for connecting with your audience + bringing new people into your sales funnels. But one major drawback is that you spend all this time creating the “perfect webinar” and then you have to go market it… facebook ads, affiliates and friends, emailing your list, blah, blah, blah.
You pour all this effort into creating a webinar (and managing the pieces… nobody ever talks about how many systems you need to learn before you launch your first webinar) and *chirp* *chirp*. You watch the numbers slowly tick one by one on your sign ups, and you wonder how many people will even show up.
A webinar requires a time commitment from your audience, which is a pretty big ask and makes them easily ignored. Think of it from their point of view: Do you have an hour of your day to give away to learn more about a topic that you may (or may not) have an immediate need for? Probably not.
Now let me tell you about something that’s really hard to ignore...
A personal email.
You know, the kind where you open up Gmail and start typing, “Hey, Christina! I’ve had this idea in my brain for a while now, and I think it’s something you’d be interested in. [Insert details about the product or service you want to create.] Let me know if this sounds like something for you.”
Bam! Sent. (And in less than 30 minutes, too.)
Personal messages and invitations will convert way more than that webinar you spent days prepping for.
“Hold up!” you’re probably thinking. “Does this really work?”
Think about it this way: The people who invest in you and buy your products and services are the ones who are engaged with what you’re saying. So why would you put so much faith into a medium that invites people (who don’t know you) to completely check out while you talk? Even if you ask everyone to unplug at the beginning of your presentation, most are probably going to flow in and out, it’s just the nature of juggling #allthethings.
A personal email, on the other hand, requires action. There’s no unsubscribe button. It isn’t diverted to spam or a filtered newsletter folder. It’s right there in their inbox, waiting for their response. Even if they intend to reply with “No thanks!”, they’ll probably give you some sort of feedback about your idea. Win, win!
I’m not saying that you should kick webinars to the curb. But they should be intentional and not a “do it because she said so” type of thing. If you focus on building existing relationships instead, you’ll be selling to people who already trust you… a way easier ask. Bringing in new customers is expensive (time is money, my friend!). Save the webinars for your introductory offers, not your latest and greatest.
Do you have a love or hate relationship with webinars? Tell me in the comments!